2019
Women.Now
- Client
- Further Resources
- Awards etc.
Poster design for Women.Now, a group exhibition showcasing contemporary female artists based in Austria and the United States. On view from September 26, 2018 to February 18, 2019. at the Austrian Cultural Forum New York .
I started with the 'W' for Women but also as a nod to the female form. Finally I settled on a big bold letter — unapologetic, and proud. Instead of using a soft color, I went for a strong, bright Orange, that would stand out.
Disclaimer: The video was just a fun exploration, however it was not part of the branding.
Completed at AHOY studios // Art Direction: Denise Sommer, Connie Koch
![](https://uploads-ssl.webflow.com/5ff4b713e5aa9a4e07f6e02a/6019c4d3c37fc767545d43a9_WomenNow_KFluekiger_01A.jpg)
![](https://uploads-ssl.webflow.com/5ff4b713e5aa9a4e07f6e02a/6019c4d8d987823f4238d28a_WomenNow_KFluekiger_02A.jpg)
![](https://uploads-ssl.webflow.com/5ff4b713e5aa9a4e07f6e02a/6019d11081b435653237e36e_WomenNow_KFluekiger_03.jpg)
![](https://uploads-ssl.webflow.com/5ff4b713e5aa9a4e07f6e02a/6019b1ee2d54bb090d5d1dad_Women-Now_Poster.gif)
Explorations
![](https://uploads-ssl.webflow.com/5ff4b713e5aa9a4e07f6e02a/6019cd267d20702f042ce719_Women-Now_Refined2_KF_Process.jpg)