Poster design for Women.Now, a group exhibition showcasing contemporary female artists based in Austria and the United States. On view from September 26, 2018 to February 18, 2019. at the Austrian Cultural Forum New York .

I started with the 'W' for Women but also as a nod to the female form. Finally I settled on a big bold letter — unapologetic, and proud. Instead of using a soft color, I went for a strong, bright Orange, that would stand out.

Disclaimer: The video was just a fun exploration, however it was not part of the branding.