An extended branding system for an imaginary museum. The Museum of Air Travel invites visitors to experience travel without all the stress and hassle of actually going somewhere. The museum celebrates branding, interior design, food service, and the overall feeling of international airlines and how they have changed over time. The museum helps visitors appreciate air travel as an enjoyable experience in and on itself (the space between A and B) as opposed to a means to an end.
Completed at Maryland Institute College of Art (2017) under the guidance of Ellen Lupton, Jason Matthews Gottlieb