Creating promotional materials for thesis films. In two special collaborations with the MFA Filmmaking program at MICA we focussed on creating promotional assets such as posters and press kits to prepare their thesis films to be submitted to film festivals.
Logline. A biracial teenager suffers through a secret government directive placing prisoners in underserved schools to undermine minority students.
Together with the filmmaker we came up with a concept that would communicate the dystopian nature of the film packed with desperation and emotion. The logo visually breaks up the word homework to shift the viewer's associations away from the task and reflect the importance of balance between the two. The colors of the poster later informed the coloring of the film.
7 Min 38 Sec | 4K | 2018| Written, Directed & Produced: Darrée
Starring: Constance Ui-Seng François and Craig F. Johnston | Editor: Craig F. Johnston | Cinematography: Daniel J. Helfer | Music: TJ Martin